3D Visualization can be a very challenging task. There are a lot of technical problems that could arise and need some sort of solution. Usually a designer won't have time to deal with these issues. Fatty Bull is here to help. A 3D Visualization Studio comprised of the necessary talent an experience to combat any 3D challenge.
Exhibit Design & Retail Design | “may The Fattybull be with you”
Fattybull doesn’t just belong to the category of architectural rendering firms. Among rendering companies my 3d Studio serves Designers, Architects & Creative Heads for Exhibit, Event & Retail Design.
Feel Free and Check out my latest Ray Tracing Example. Download the Project File + the 3D Demo for your PC. And if you haven’t seen yet, I also created a Cinematography Tutorial that also includes the entire Project File.
Finding an excellent architectural visualization studio can be hard. Usually the process involves scrolling thru hundreds of images of work and trying to tell if the work will satisfy the needs of your project. Are they creative enough? Do they have enough experience? Do they have a design eye?
This is where FattyBull get’s involved as a 3D Visualizer. Helping Designers all over the world to visualize their Design Ideas & Visions.
Architectural Visualization Company & Beyond
In today's post we are going to share our latest project. We did this 3D Render to showcase how FattyBull can match existing design elements. Also we wanted to demonstrate how we approach a digital re-production. Illustrating how the 3D Visualization will turn out compared to an existing exhibit space and actual photos.
For this project, we got inspired by the super cool Nike Exhibit Design Project “The Nike Noise Cancelling Collection” at the Nike House of Innovation.
We at FattyBull just really love the materials of that specific Design Piece. This inspired us to showcase what we can do – and that we can re-produce a digital 3D Render from an existing space. Besides, we found this space would be a great fit for any kind of product visualization.
So guess what? We couldn’t resist and re-created a digital space. A 3D Illustration that would match the real space, in terms of materials, light and color. A 3D Visualization that comes very close to the final Retail Design Project.
3D Visualization | Step by Step
FattyBull is a 3D Visualizer Company who doesn't compete with Designers. We support Designers. Helping them visualize their concepts.
Our 3d rendering studio started this project as usual. We created a basic 3d model of the space. And we try to keep the 3D scene as simple as possible.
Before we create materials & shaders we start by building the space. Once this is done, a clay material will be assigned & we setup the proper lighting.
Once the lighting is done, we start setting up our cameras. Finding the right camera angle is a critical part of the process. Choosing the right lens, proper F-Stop and Depth of Field helps to create a photoreal render.
3D Visualisation contains many important components. Artwork just doesn’t start by creating materials and lights. Color, Composition, Art Direction combined with Creative Direction and Camera Work – all together should play together like an orchestra.
A professional 3d Architecture Studio should be able to combine different skill-sets. Because a simple computer 3d model just doesn’t do the magic. That’s why our 3d visualization services offers so much more than just an architecture illustration.
Often times, the Director of Photography is under valued. And especially if you want to consider yourself as a professional 3D Visualizer you should have an eye for photography.
3D Architectural Visualisation became a digital art and the roots go back to classic watercolor rendering.
However. for this example we tried to match the reference images & the existing Design Work. (see more reference images below – image copyright by coordination.asia)
3D Rendering from Photos
Digital 3D Inerior Render & reference images
The photos below have been used as a reference. All copyrights go to coordination.asia that created this striking installation for the Nike House of Innovation.
Our goal was clear. We wanted to reproduce a digital 3d render – and we wanted to match the reference images as close as possible.
In our case we picked some other products, like simple teapots, a car and a Star Wars Fighter to showcase that we can rebuild literally anything that would be requested.
No limits to create. No matter how crazy your trade show idea might be. We will create a photoreal digital 3D Render to showcase your Design Idea.
Product Rendering & Photorealistic 3d
It’s important to setup every single project for success. Fast turnarounds and tight deadlines are nothing unusual in the Design industry. And we at FattyBull are prepared for that.
A professional 3D Visualizer has to deal with lot’s of different technical obstacles.
And of course it is important to use the best 3d visualization software and hardware to deliver design changes fast with high quality renders.
How FattyBull helps Designers to visualize their concept ideas
In general, FattyBull serves pretty much any Designer. It really doesn’t matter if it’s an Exhibit Designer, Retail Designer, Interior Designer, Industrial Designer, Product Designer or Event Designer, etc. etc. You name it.
If you are working in the Design Industry, then it’s crucial to create outstanding visuals. FattyBull will help you to make the right design choices. We support Designers with Material Studies, Light Studies, and the Visualization of Concept Designs.
Our 3D Design Company – and why we don’t compete with Designers
FattyBull will visualize what ever YOU desire. The fun part is for sure the creative process. We like to support Designers with all the technical Know-How. That helps every creative mind to develop their concept.
Different light studies & different material studies are essential for great design work. FattyBull is a 3D Visualizer Studio, that serves Creative Heads within many different creative industries.
May “The Fattybull” be with you
Working for over a decade within the Design Industry, we realized that we can help Designers the most, if we provide the proper technical knowledge.
“We are specialists in the field of 3D Visualization to help Designers creating their ideas!
Our Goal: Let’s create amazing Creative Work – and let your work speak for itself to attract new potential clients.
The Fattybull will be with you – with our 3D Studio, you have a strong professional 3D Visualizer on your side. Our mission & vision statement is very clear.
#1 | Create Purposeful Imagery
My professional visuals are helping you to explain the benefits & purpose of your product and it helps you to increase conversion rates quickly.
#2 | Get Attention
Make your images irresistible. Get more attention, more likes, more engagement and win new clients without the need to sell.
#3 | Brand Identity
Create great visuals to showcase your Brand Identity and re-target potential new clients with ease.
Your Comment Matters
Yes, your word and your voice matters to us a lot. Please feel free to comment, ask your questions and let us know where & how FattyBull can help you!