3D Visualization in Real Time for Maximum Support creating Material & Lighting Studies to Design a Retail Space’s & Unique Experiences.
A unique Shop Design requires a lot of Creativity and Knowledge about the Retail Industry. Not everything is about a cool design. Much more important is the Retail Experience customers get when they go shopping.
To Experience Design in a very unique way, Retail Design Companies are coming up with a ton of Creative Design Ideas.
Real Time Visualization
However. One of the biggest challenges Retail Designers are facing, is the ability to Craft & Visualize their Concepts in a very fast way. Most of the time, it’s impossible to build a Store Front or a Window Display with all the final finishes, materials or lighting scenarios.
And of course it’s another fact, that designing a Retail Space requires a lot of different iterations, until a specific Theme will fulfill the clients requirements & needs.
The factor time becomes very expensive – but not just that. Designres truly suffer to not have the ability to actually SEE & VISUALIZE their Full Concept Design before it’s even built in reality.
I personally enjoy to add cinematic trailers & teasers. It’s crystal clear, that great cinematography helps to present your concept design. Checkout my Cinematography Tutorial if you haven’t seen that yet.
That’s a huge disadvantage for Designers who are pumped to Create unique Retail Space’s that gives customers a very special Design Experience.
Ideally it would be great to build Mockups for any Scenario. But let’s face it. There is a problem with real physical Mockups.
Mockups are very expensive & very time consuming
- Who can afford to build a Retail Concept Design in his Studio?
- And who has the time to do it?
- And how much money can you burn on concepts and pitches?
We all know, that this process can be done – but it’s for sure not for any company & budget. But luckily, there is a new technology that combines hardware, software and digital creative artists to Create Digital Mockups. I am a 3D Visualizer, and I am always looking for the best possible solutions to support Designers with their ideas.
My Digital Mockup Studio
That’s what I do here at FattyBull. My focus is clear. I built a seamless and powerful Workflow for maximum support of Designers. A Digital Mockup Place that allows Designers to literally go crazy with their Creative Ideas! A digital place that’s fun to work.
How can I support a Designer with a Digital Mockup, that allows the Creative Director and Designer to Create any Visual Concept in a fraction of Time & Costs compared to real Mockups.
And here we go. I created a solution, that brings those three elements together. And finally allows Designers to Visualize their Concept Ideas in Real Time.
The Three Amigos
The Three Amigos & Components I merge seamless together:
- Technology (Hardware GPU Accelerated Power)
- Software (Real Time Ray Tracing Engines)
- Creative Designer (Human Creativity)
A Designer has to consider lot’s of different factors. Color Pallets, the actual space of the store, the product design, the lighting, the theme, to story, the user experience, etc. etc. etc. What’s feasible to do, and what’s a BIG NO NO.
Designing a really cool Retail Space also requires a lot of Visual Concepts. Especially Material & Lighting Studies are important. What colors do work the best? What materials and which finishes will support the best retail experience?
Find here more Real Time Ray Tracing Examples.
As a Designer you want to test a lot. you want to create, craft and experiment and actually SEE immediately how all the components TOGETHER will look like.
This important Design Process is HUGE for any Designer. And it makes me super happy that I’ve developed a workflow, pipeline and process that specifically supports that very important design process.
I created a 3D DIGITAL MOCKUP place that helps Designers to Visualize their Concept Ideas in Real Time. That’s very powerful and gives any Designer the ability to run Material & Light Studies in Real Time.
What does REAL TIME MEAN for Designers?
Real Time basically means, there is no more time required to process and “render” digital images. The old school 3D Visualization Process is still a valid option to visualize concepts. To output 3D Stills and 3D Animations.
But the big difference from Real Time 3D Visualization to the old school 3D Visualisation is the fact, that Real Time does NOT require any waiting time to output those 3D Renders.
This is a huge advantage. Because it allows the Designer to make immediate Material and Lighting changes – and the Computer will process the result immediately. What means, you can SEE and Visualize your Concept Design in an instant.